Moroso

Moroso 's stand last year was breathtaking and this year was no less. Designed by Patricia Urquiola and Martino Berghinz; it was surrounded and internally divided by endless moving panels displaying the new products, in a synthetically black and white graphic expression, that reminds very much the one used by Alias.
An impressive amount of new products, a growing number of young and affirmed designers and deep investment in innovation, material research and creative verve make of Moroso one of the most influential companies in the contemporary furniture scene.



Patricia Urquiola presented the Shanghai Tip seating system with a vague Oriental inspiration. The new pieces represent very much Urquiolas's design style, simple, fresh, sophisticated, functional, perfect proportions and never banal. My favourite piece was Antibodi, a clever lounge chair also available as chaise longue; created from a cellular structure of reversible materials sewn in triangular shape, creating from one side a clean, geometrical structure and from the other side an extremely organic, flower petals like 3D pattern.







The Spanish designer signs the greater part of Moroso's product range, but there is also space for young designers such as Tomek Rygalik with a self-supporting leather armchair; Clemens Weisshaar and his Countach table created with a software that controls the generation of unique geometries, the guys from 4Use presented a series of upholstered furniture with moveable backrest and Italian Luca Nichetto & Massimo Gardone presented Around the Roses , a collection of low tables with alicrite tops and textile based photo prints.






Ross Lovegrove with Supernatural chair, Ron Arad with Ripple Chair and Konstantin Grcic with the brand new Ultra Chair represent the company's approach to plastic.




Ron Arad presented the results of his collaboration with APAC (A Piece of Cloth). Using an innovative digitally enhanced process Arad has created a garment that has a dual function of clothing a person's body or the Ripple Chair.




Ornamentation master Tord Boontje presented his collection of Corian tables; Nest, a new rotationally moulded armchair with embossed floral decorations; outsized upholstered seaters called Closer and a collection of vases and ceramic containers with various beautiful decorations.






Moroso
Italy

www.moroso.it