designbeans: June 2005 Archives

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|Hitachi's Ultimate Visual Experience

June 24, 2005 _companies

Hitachi will partner with Paramount Pictures for a worldwide promotional campaign surrounding the upcoming motion picture War of the Worlds, directed by Steven Spielberg and starring Tom Cruise.
Hitachi's ambitious promotional campaign, entitled The Ultimate Visual Experience marks the first step of the japanese company's new marketing strategy incorporating its keyword Glocal

The campaign is a perfect match between Spielberg and Cruise's pursuit of the world's best in film entertainment and Hitachi's commitment to the highest picture quality through its digital consumer electronic products.

Hitachi Ltd. headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide.
The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services.

Posted by gp at 04:09 AM | Comments (0)

|Form us with Love

June 17, 2005 _designers

The Swedish design agency Form us with Love recently launched two brand new projects.
BIO stands for Bendable Interior Objects, a laser-cut in aluminium system of flat furniture. The user snaps the objects out of the sheet metal and folds them into the
intended shape by force of hand. Designed for Oskarshamn Steel Products.
Group of Trees is a flexible and modular room divider designed for public spaces made out of sound absorbing injection moulded plastic designed for Lustrum.

Posted by gp at 04:35 AM | Comments (0)

|Alfredo Haberli

June 01, 2005 _designers

Born in Argentina in 1964, graduated in Industrial design at the Hohere Schule fur Gestaltung in Zurich, in 1993 he set up his own studio and since then works with main design companies in Europe.
Alfredo Haberli's impressive porfolio includes projects for Alias, Authentics, Edra, Driade, Luceplan, Thonet, Zanotta, Asplund, Bd Ediciones de Diseño, Cappellini, Classicon, Iittala, Moroso and Magis among others.
Origo (photo) is a multicoloured table service made of seven pieces that interact with each other or work alone. The colorful stripes make the set suitable for any tablecloth.
TT sofa (photo) designed for Alias took two years to develop, Haberli loves research and experimentation and has a reputation for solving complex problems.
Take a Line for a Walk (photo) is a lounge chair with big ears designed for Moroso that has become very popular and has given Haberli big exposition in Italy.

Posted by gp at 11:02 AM | Comments (0)