100% Design London

UK's best-known design event has just closed its doors and we are ready to weigh up what we have seen. With this edition being bigger and better structured than before, it welcomed the 100%Light and 100%Details areas, the show seems to be consolidating as a the leading showcase for design vanguard. Even if the show is small compared with Milan's Salone del Mobile or Cologne's IMM, the quality of the exhibition in terms of creative productivity was very good; populated by new generation designers, young talents and small companies challenging and trying to seduce the industry.
What I appreciated most was finding more ideas than mere aesthetical exercises, the intelligent experiments with latest materials and technologies but also with ordinary materials, the redesign of used products and the potential of self manufacturing and small series.
100% Design is a fresh explosion of creative energy, not to mention it takes place in one of the liveliest cities of the world.

All our pics here