Hitachi's Ultimate Visual Experience
Hitachi will partner with Paramount Pictures for a worldwide promotional campaign surrounding the upcoming motion picture War of the Worlds, directed by Steven Spielberg and starring Tom Cruise.
Hitachi's ambitious promotional campaign, entitled The Ultimate Visual Experience marks the first step of the japanese company's new marketing strategy incorporating its keyword Glocal
The campaign is a perfect match between Spielberg and Cruise's pursuit of the world's best in film entertainment and Hitachi's commitment to the highest picture quality through its digital consumer electronic products.
Hitachi Ltd. headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide.
The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services.
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